|Ðð©'§ Pay-Per-Click Advertising Information Library|
Seven Strategies to Bolster Your AdWords Campaign
So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.
We're talking about AdWords, that Google program that allows you to advertise your site through a link that is displayed prominently in every page of a search performed on keywords relevant to your business. The way it goes is that people would bid or certain keywords. The winner of the bid would have the link to his site attached to every query that contains the said keywords.
The bid price is not the only consideration in awarding keywords. Your Click Through Rate, or CTR, also plays an important factor. CTR is acquired by dividing the number of times a user clicks on your link whenever it appears on search engine results. Whenever your site's link appears in a search query, the event is called an impression. To illustrate, supposing your site's link appears 200 times in several searches. Your impression would be 200. Supposing further that 2 users click on your link during this period, your CTR would be 2/200, or 1%.
The best thing about AdWords is that the winner of the bid only has to pay when a user actually clicks on his link. This method has given birth to the term Pay Per Click, or PPC.
Here are some strategies to help you develop a strong AdWords marketing campaign.
1. RESEARCH YOUR KEYWORDS WELL. If you have an existing business, make sure that the keywords you will choose are widely used words or phrases that people type in their search queries. If you have yet to setup a business, make sure that the keywords you are considering are actually profitable, meaning, they cater to a market with a high demand.
2. CONSIDER CREATING MULTIPLE ADS FOR EVERY KEYWORD. By having several ads appearing for the same search query, you would be able to determine which works best. The ad that performs best should be used as a model for subsequent ones.
3. DO YOUR ACCOUNTING AND SET A BUDGET YOU'RE WILLING TO SPEND PER DAY. Google allows you to set a cap on the number of hits you could generate in a day. Study your finances and come up with a ceiling that would not eat up a substantial portion of your projected earnings.
4. WRITE YOUR ADS WELL. Make use of words that would attract the readers' attention. The words should be powerful without being flamboyant. The ad should also read nicely, with a good flow and accessible character. Do not write more than what is needed nor less than what is required.
5. ALWAYS STUDY YOUR ADS. Even if they are prominently being published on Google's search pages and producing passable CTRs, you should always take time to study and refine your ads. Changing their structure from time to time would also help in winning back the attention of those who have viewed them before. Dispose of the ads that are not performing well and design new ones.
6. TRACK YOUR ADS. There are many tools available on the net that would allow you to track which of your ads produce the most visitors. These tools would help you a lot in weeding out non-performing ads and discovering a pattern that makes your successful ones tick.
7. DESIGN NOW, ADJUST LATER. Since Google considers CTR before awarding a keyword, it is required that you produce a site that is rich with informative content. Content is what attracts visitors and increases your ste's CTR. Once a keyword has been awarded and your ads are producing a consistent number of hits, you could adjust your landing page to include a sales copy that would convert your visitors into successful sales. A good sales copy can also be informative despite being a sales pitch.
It has been said the Google AdWords is a fair playing field where the system does not choose between the rich and poor webmasters. But you could always play it smart and get the most out of AdWords.
Dave Drake is an author of online articles relating to Internet Marketing. To look at other articles and learn about a 3-step system on internet marketing that will show you a step-by-step system to make a residual income from home using the internet visit: http://www.workathome3-stepsystem.com
When AdSense Goes AWOL
No matter how hard you work to optimize your page, there are going to be times when Google just can't figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?
It Makes Sense to Add AdSense to Your Blog
Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes the page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide.
AdWords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
How You Can Make Serious Money Self-publishing With Adsense
Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords
The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers.
Another Advantage To Pay-Per-Click Marketing
Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website.
Google AdWords - A Quick Overview for Beginners
First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier.
Disguise Your ClickBank Affiliate Links Using Status-bar Faking
Many surfers are savvy enough to identify ClickBank affiliate links, simply by glancing at their browser's status-bar before clicking. The status-bar reveals the familiar ClickBank hoplink URL, which frequently alerts the surfer that an affiliate referral is about to take place. A proportion of prospects lose interest as soon as they realize that an affiliate relationship exists. They reason (consciously or sub-consciously) that an affiliate with a vested interest is not making a genuine recommendation. So they simply don't click the link.
Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue
Looking back in time, I could still remember standing in awe and reading the exploits of one adsense guru who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.
Pay Per Performance Advertising : What is it?
Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.
AdSense - 7 Keys To Empire?
There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.
Six Golden Rules Of Pay Per Click Marketing Campaign
What are pay per click engines?
Pay-Per-Click Search Advertising Comes First
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.
PPC Search Engines Revealed - 5 Things You Need to Know
The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. Once you know how pay per click advertising works, you will be able to utilize this affordable advertising tool to increase your website traffic.
4 Steps To A Successful AdWords Campaign
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?
Keyword Prices Decline 3.0% in the First Quarter of 2005
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:
Optimize Your Pay Per Click Ads - 3 Quick Tips
Running a pay per click campaign can be a valuable, fast source of online sales ? but it can also cost you a lot of money if you don't know what you're doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of money very fast - without making a single sale.
Internet Advertising Options
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|