|Ðð©'§ Pay-Per-Click Advertising Information Library|
Understanding Google AdSense
Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.
Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:
Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.
1.) Web page content on pages that ads are served should be static not dynamic.
2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3.) If the website contains frames, select the 'framed page' checkbox when generating the ad layout code for that website.
4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
About the Author:
How to Save Money on the Adwords Network
Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.
Google Adsense: What You Need to Know!
We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure. Google AdSense can be considered the other half of AdWords. AdSense allows website owners to feature relevant Google ads on their website which matches user profile with the profile requirement of each ad and also allows website owners to EARN revenue via the traffic generated by website.
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.
Relevant Ads Increase Adsense Profits
If you've started using Adsense as a way to increase advertising income, but the numbers just aren't adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google's Adsense aren't relevant to your website, visitors won't click on them. And, no click-y, no money. It's that simple. And it's a simple situation to fix.
Adlink Success - A New Advertising Style From Google Adsense
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called "Google Ad Links."
Work At Home Business Tip - Test Everything
Dinner With Mark Joyner
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
What are Website Conversion Strategies?
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
Two Imperative Keys For Profitable Pay Per Click Marketing
Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.
Meet Adwords, AdSenses Fraternal Twin
AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective.
Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finally going to give smaller search engines and directories the ability to tap into the PPC market, currently monopolized by the big guns online (Google, Yahoo & MSN). They will attain this lofty goal by banding together and delivering paid ad placements on a mass community scale for a fraction of the cost.
When AdSense Goes AWOL
No matter how hard you work to optimize your page, there are going to be times when Google just can't figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.
Pay-Per-Click Marketing & Natural Search Engine Traffic
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
Google AdSense Fraud - Deep Insight
It's worthwhile to examine Google's definition of Google AdSense and Click Fraud, before delving deeper into "AdSense Fraud".
How to Master Google AdWords - Part 2
4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.
Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
Who Else Wants To Maximize Their Google Adwords Success?
By Mark Meyers
Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar
Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.
5 Ways To Make Your Adwords Ads Outshine Your Competitors
Google Adwords is a very good place to promote your business on the Internet. It allows you to target for specific keywords, allowing you to to promote right product to the right audiences.
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